Tech Coffee House
31 May 2022

APAC Social Media Ad Spend Up 8% Year-on-Year, But Engagement Flat or Declining

Mark Ko

Emplifi, the leading unified customer experience (CX) platform, has revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC). While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year ago. […]